"It'll tickle yer innards!" was their original motto.
A local artist re-did their original advertising stuff and Mountain Dew made a limited run of bottles with his artwork. The release party for them was at Mad Art. They had free Mountain Dew and whiskey drinks, free food, a petting zoo out front, music, etc. It was cool.
It's the bottle on the right:

Oh yeah, and some guy got the re-done hilbilly tattooood
